McKinney & Associates is a woman-owned small business focused on developing strategic, creative communications and outreach programs for government agencies, civil rights organizations and public foundations.
Our expertise is in public education and outreach. For 25 years, we’ve created sustained messaging campaigns that reach diverse audiences and establish unlikely partnerships. Fully committed to the belief that greater public awareness leads to better outcomes, we fuse classic grassroots advocacy with the latest marketing tools for maximum impact. Regardless of project size or budget, McKinney guarantees consistent and accurate project management, administration, tracking, assessment, debriefing, reporting and evaluation of all communications activities.
The McKinney team has a diverse background in public relations, journalism, marketing, strategic planning, crisis communications, grassroots advocacy and digital media. Our innovative, results-oriented process is based on four steps:
- Investigate—Ask the right questions
- Create—Identify the tools and techniques for communicating and engaging with your target audiences
- Communicate—Skillfully select words and images to create a message that garners support for an issue, changes behavior or increases understanding
- Motivate & Educate—Effective communications yields results
We offer government clients a full range of communications tools:
- Collateral Development
- Consumer Education and Outreach
- Event Planning
- Integrated Marketing Campaigns
- Media Relations
- Public Engagement
- Rapid Response Communications
- Social Media Marketing
- Strategic Communications
- Video Production
Past Government Clients
- Department of Homeland Security
- Federal Aviation Agency
- National Institute of Diabetes and Digestive and Kidney Diseases
- United States Department of Agriculture
McKinney has partnered with all levels of government in campaigns to educate and engage the public. Our past collaborations with government agencies have ranged from internal communications outreach to widespread efforts to engage underserved communities in achieving better health outcomes for mothers and children.
Our commitment to social justice—and more than two decades of experience advancing the stories and voices of underrepresented populations—makes us uniquely qualified to conduct constituency messaging, outreach and engagement. That expertise allowed us to plan and launch the first-ever study of African Americans and the links between hypertension and kidney disease for the National Institute of Diabetes and Digestive and Kidney Diseases.
We also developed a creative consumer education plan for USDA’s Briefing on the 2002 Farm Bill to ensure high customer attendance and media coverage. Our team compiled a list of more than 400 community distribution points in the target area, and developed and disseminated publicity materials (news releases, calendar listings, public service announcements and fliers) to key media.
Certified Woman-Owned Small Business
GSA Contract Number:
541 1 Advertising Services
541 2 Public Relations Services
541 3 Web-based Marketing Services
541 4A Market Research and Analysis
541 4B Video/Film Production
541 4E Commercial Photography
541 4F Commercial Art and Graphic Design
541 5 Integrated Marketing Services
Advertising and Integrated Marketing Solutions (AIMS)