Engagement Mapping

A Playbook to the Public Square

Part tips. Part techniques. Part roadmap. Total opportunity. McKinney’s uniquely designed engagement mapping begins as a process and ends as a tool to help organizations command their space in the public square.

The end product includes milestones tuned to your message framework, recommendations to deploy your messengers and contact lists. It is premised on the notion that you must meet your audiences and constituencies where they are by mapping and strategically targeting who you want to reach, when you need to reach them and with what messaging and calling cards.


Based on goals, messaging and strategic vision, engagement mapping plants the foundation for sustained outreach and heightened public exposure to policy and thought leaders. Our research and planning deliver a comprehensive playbook to command and occupy your niche in the public square. The catalogue includes people, constituency groups, speaking venues, and media platforms. 

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